A veteran of 40 years in broadcasting in the Valley, UMass grad Dave Madsen, news anchor at WGGB-Channel 40 and a repeat winner of our readers' vote in this category, leaves us convinced that his modesty is genuine when he says he's "not sure" why he keeps on winning, but adds, "I'm flattered, and the longer I've been doing it, the more [the vote] means to me." In an age when TV audiences see fewer and fewer veteran broadcasters working a news desk, it appears that Advocate readers continue to appreciate the experience Madsen brings to his craft.