Founded two and a half years ago, C.R.U.S.H.—Citizens for the Revitalization and Urban Success of Holyoke—is a self-described "network of Holyokers who want to live, work and have fun in a healthy, successful and revitalized former industrial city." The group holds events ranging from Party With a Purpose, with themes of interest to residents, to an annual block party that takes over a downtown block for music, food and fun. Member Rory Casey says C.R.U.S.H. works hard to attract a diverse membership—city old-timers and newcomers; residents of all ethnic and economic backgrounds and political persuasions. "At the end of the day, we're just a group of people who love Holyoke and know the potential our city has," he says.