KW Home

Keith Woodruff opened KW Home, which offers design services as well as furnishings, rugs and lighting, nine years ago to fill a need he saw in the Valley. His customers, he says, "are looking for the help to bring their home furnishings together to create a cohesive environment that they're not necessarily getting in a furniture store." In the Valley, he says, customers tend to choose casual styles with clean lines, and are drawn to his eclectic style.