After 27 years, says manager Michael Morin, "we've been a clothing store that has stood the test of time." The store, he says, reflects the diversity of Northampton, drawing everyone from prom-goers looking to rent a tux to job hunters seeking the perfect interview outfit. "Men are really looking for versatile pieces," Morin says; they also come to J. Rich for the high-quality, high-fashion lines more typically found in cities, sold here in a local shop where the staff will remember their names.