As owner of longtime reader favorite Turn It Up!, Patrick Pezzati sees his customer—"the core music buyer"—as one who isn't generally satisfied by what chain music stores have on offer. "We really try to cater to our regular customers," Pezzati says, "with frequent shopper cards on top of already good prices and good trade value. You can listen to anything—anything—before buying. We sell and buy in depth in every genre of music. And our guys know the music. We are for the real music fans." In fact, Pezzati's stores have become prominent destinations in the funky, cool western New England downtowns where they're located.
2nd place, Comic book store