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Material World

Local children's toy store

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Kiddly Winks

801 Williams St.
Longmeadow, MA
(413) 567-0688

Kiddly Winks is honored to win the Advocate's Best of the Valley award in its 25th anniversary year. With candy, clothing, books, musical toys and instruments and baby products like Bugaboo and McClaren strollers (in addition to the latest, greatest toys), the staff have embodied their belief in the power of play and the enhancement of children's lives in 6,000 square feet of fun. This month they'll be busy filling personalized Easter baskets, embroidering custom monograms onto toddler gear and featuring "memory gifts" courtesy of silhouette artists and thumbprint memory tile workshops. Kiddly Winks always offers free gift wrapping, ships all over the country and also has a second location in Canton, Conn.

2nd: The Toy Box
201 N. Pleasant St.
Amherst, MA
(413) 256-8697
3rd: A2Z Science and Learning Store
57 King St.
Northampton, MA
(413) 586-1611
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