Co-owners Lisa and Bill Radner are the third generation to run the family-owned American Rug, which sells and installs flooring for residential and commercial clients. While rugs are the main focus, the store offers a full range of flooring, including wood, laminates, vinyl, and Oriental and area rugs. "We continually update with new colors and styles," says Lisa. "We stay on top of the latest styles." Popular among customers now: carpeting made of SmartStrand fiber, which is tough and stain-resistant while still soft and attractive.