Turn It Up!

5 Pleasant St.
Northampton, MA
(413) 582-1885

and various locations

www.turnitup.com

Since 1995, Turn It Up! has offered music fans a tremendous selection of CDs and vinyl records. Owners Patrick Pezzati and Chandra Hancock began with their own collection, and these days, their inventory fills stores in Northampton, Keene, Brattleboro and Montague. Ongoing predictions of the demise of albums don't seem to have slowed the pace of record collecting among Turn It Up! music lovers; "Hardcore collectors are buying as much music as they always did," says Pezzati.