Turn It Up!

5 Pleasant St.
Northampton, MA
(413) 582-1885

and various locations

www.turnitup.com

Patrick Pezzati of Turn It Up! says that "in spite of the economy, the technology and the weather," his used CD, record and DVD business is doing well. With five locations across the Valley and 14 Best Of wins, he attributes his business' popularity to being "one of the last places real music fans can shop for music. We're always trying to keep the deep crannies of different music genres stocked in our store. Even when I go into one of my stores, I check to see what's new." Also, he points out, unlike the chain stores, people who buy music in his stores know they can listen to everything, actually handle the discs to see what they're getting, and be sure they won't be paying outrageous prices.