Well Worn

DSW

Various locations

www.dswshoes.com

Our first guess about why DSW ran away with this category? Mouthwatering colors, including shoes in prints, that will bounce you right out of that black, brown and navy rut. Our next guess? We've learned by experience that people like stores that feel like clubs. DSW invites you to sign up for benefits like double point shopping days, birthday rewards, and a member-only page with news about exciting fashions and hot deals to come.